The Verbum Domini Exhibit, sponsored by the Vatican Library and Museum, was a 4,500-square-foot exhibit of 132 items from The Green Collection and other private collections from around the world, on display at the Braccio di Carlo Magno adjoining St. Peter’s Basilica in Rome in the spring of 2012. DeMoss was tapped to direct the overall strategy and oversee outreach to U.S. media and international bureaus of U.S.-based media for the launch of the exhibit.

Through the development of key messages, pitching, execution of a series of media events and coverage opportunities in Rome, and a coordinated online strategy, we secured 121 news stories in television, print and online outlets that reached a global audience of more than 117 million.